About Real Iconicwear

One of the best brands you maybe never heard of.

Real Iconicwear began in New York as smile.iconic - a tiny boutique brand with a few casual designs with concepts based around the science of health benefits of smiling and the fact that everyone's smile is unique.  

Pandemic thinking shifted the brand focus here.   - became more about your whole self.  Sure, your smile is unique and every smile is excellent - and therefore iconic.  But the whole of you is what really counts.  

So we started rebranding Smile.Iconic in 2021 as Real Iconicwear.

You know who you are.  We know what you are. You are iconic.  

Get comfortable and smile and go and do things.

This is the birth of an icon.

#iknowwhoiam #iamiconic #realiconicwear